As a school marketer, you hold the key to attracting students and parents by crafting compelling narratives that resonate with your community.

This is an easy-to-understand eight-step system that's made even easier because it's broken down into an infographic.

Storytelling is so important and it's something that I stress in my content marketing courses.  It's also something that I need to improve on in my own marketing.

I just had a question on this in my Intro to Video class last week.  No, you can't just upload your favorite popular song.  Here's where you can find free and licensed music for your videos. 

I listened to the podcast version of this article.  I like the way that this breaks down a paid video piece-by-piece, from beginning to end.

A professional headshot isn’t just another photo—it’s a key part of your personal brand. Whether it’s for your LinkedIn profile, company website, or portfolio, a great headshot can speak volumes about who you are.

I've never heard of the phrase "micro-targeting" but it makes sense.  Target certain niches.  The riches are in the niches.

The goal for most small businesses doesn't need to be virality.  However, following this research will help you consistently create engaging content for your followers and fans.

While flashy ads and carefully curated Instagram grids have their place, more and more companies are discovering the power of a less polished, more personal approach: behind-the-scenes (BTS) videos.

Really interesting research that comes up with semi-contradictory results.  My take: Do a 50/50ish mix of reels and carousels on Instagram.

This is something that I need to get much better at.  I fail to use hooks when I'm writing social posts and the posts suffer as a consequence.

Let’s talk about a little word that carries a whole lot of weight: authenticity. It’s the secret sauce that turns an okay brand into one that people know, like, and trust.

This is an outstanding deep dive on email marketing that focuses on easily actionable tips.  It's a must-read for anybody doing email marketing.  (That should be all of you.)

What is your voice?  Small business owners are often the face of their business.  Consider making your voice the voice of your brand.

In the bustling world of culinary delights, the competition is fierce, and standing out requires more than just delicious food. For restaurants and food trucks, the key to attracting hungry customers lies not just in their menu, but in the visual appeal of their offerings.

Display ads are as old as the internet, but I rarely see small businesses using them.  I used to work with a company that used them effectively, but I've never tried them myself.

Wow, what an outstanding article.  This features stats and research to illustrate the importance of video in your marketing.  Stat of the day: 89% of consumers want to see more videos from brands.  If this isn't your sign to begin video marketing, then I don't know what is.

Imagine you're at an event. The energy is palpable, the crowd is engaged, and the moments are unforgettable. Now, imagine capturing that essence in a photograph. That’s the power of professional event photography.

This one is all about press releases, a tactic that typically doesn't get much attention in this newsletter. However, I've had success doing it with one of my volunteer clients. You can get visibility in the media for free... if you know what you're doing.

This was a really interesting read for me. Some things aren't entirely different, such as testimonials, but the importance of having a phone number and a spokesperson surprised me.