These tips are consistent with what I teach in my FB Algorithm class but from a slightly different perspective.  It's a good read if you haven't taken that class.

I've been recommending giveaways to some of my counseling clients and I've been toying with the idea myself.  They can be a good way to get attention for your social media feeds.  Quick note: I think these tips would also work well on Facebook.

Visuals are everything. They're not just worth a thousand words; they're worth thousands of likes, shares, and, most importantly, dollars.

This is a good, entry-level article.  I'm particularly big on #2.  You don't need to be on every platform, just the ones where your potential audience lives.

This publisher sourced quotes from several different photographers/videographers/media companies, including a quote from myself, on getting visuals for your business.  It's all must-read advice, hence the reason that it's leading off today's email.

Welcome to the digital age, where video content reigns supreme and small businesses have a golden opportunity to shine brighter than ever.

TikTok's engagement far surpasses other platforms.  It might be worth looking into, you know, if it exists in two months.  Meanwhile, like I teach in my Facebook class, you know, Facebook sucks.

Outstanding, highly detailed article.  Local SEO is critical for local businesses and it's how I get a chunk of my photography business.  The article is overly self-promotional but Semrush does have quality tools.

As a school marketer, you hold the key to attracting students and parents by crafting compelling narratives that resonate with your community.

This is an easy-to-understand eight-step system that's made even easier because it's broken down into an infographic.

Storytelling is so important and it's something that I stress in my content marketing courses.  It's also something that I need to improve on in my own marketing.

I just had a question on this in my Intro to Video class last week.  No, you can't just upload your favorite popular song.  Here's where you can find free and licensed music for your videos. 

I listened to the podcast version of this article.  I like the way that this breaks down a paid video piece-by-piece, from beginning to end.

A professional headshot isn’t just another photo—it’s a key part of your personal brand. Whether it’s for your LinkedIn profile, company website, or portfolio, a great headshot can speak volumes about who you are.

I've never heard of the phrase "micro-targeting" but it makes sense.  Target certain niches.  The riches are in the niches.

The goal for most small businesses doesn't need to be virality.  However, following this research will help you consistently create engaging content for your followers and fans.

While flashy ads and carefully curated Instagram grids have their place, more and more companies are discovering the power of a less polished, more personal approach: behind-the-scenes (BTS) videos.

Really interesting research that comes up with semi-contradictory results.  My take: Do a 50/50ish mix of reels and carousels on Instagram.

This is something that I need to get much better at.  I fail to use hooks when I'm writing social posts and the posts suffer as a consequence.

Let’s talk about a little word that carries a whole lot of weight: authenticity. It’s the secret sauce that turns an okay brand into one that people know, like, and trust.