Local SEO: What Is It & How to Do It
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Local SEO: What Is It & How to Do It - Semrush
Outstanding, highly detailed article. Local SEO is critical for local businesses and it's how I get a chunk of my photography business. The article is overly self-promotional but Semrush does have quality tools.
Consistent Posting Means 5x More Likes, Comments, and Shares: Study - Buffer
This feels like the beginning of this research, not the end of it. They only examined businesses that posted weekly vs not weekly, not how many times per week they posted. Still though, the message is clear: You need to post consistently.
How Many Blog Posts Before Traffic From an SEO Strategy? - She Knows SEO
Isn't "it depends" always the answer? On an unrelated note, writers who write in entirely one sentence paragraphs drive me crazy.
12 Pinterest SEO Tips For High-Traffic Success - Search Engine Journal
So many SEO-related articles this week! Have I mentioned recently how critical it is? This article is specifically about SEO on Pinterest.
18 Eye-Catching Social Media Ad Examples to Spark Your Creativity - Semrush
I'm not sure how many small businesses in my audience are doing creative paid ads, but for those who are, I hope this gives you some inspiration.
Ditch the Algorithm: Why Substack Is Perfect for Photographers - Fstoppers
This comes from my profession, which is photography, but it applies to everybody. Substack has my attention. It's a blogging and email newsletter platform. I'm still in favor of blogging on your own website, but this could be a viable alternative.
Unlocking the Power of Visuals in School Marketing - Bob Mackowski/Open Aperture Photography
My latest blog post is targeted at one of my specific niches, private school marketing, but it serves my small business owner audience as well. This is a primer on one of my core topics, why visuals are so important in your marketing.
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