19 Social Media Best Practices for Faster Growth
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
19 social media best practices for faster growth - Hootsuite
This is a good, entry-level article. I'm particularly big on #2. You don't need to be on every platform, just the ones where your potential audience lives.
AI Writing Fingerprints: Identify (& Fix) AI-Generated Content - Search Engine Journal
I've started being able to pinpoint AI-written content and I know I'm not the only one. I use ChatGPT to help write my business blog and I've started to rewrite introductions and conclusions. All of the intros seem to begin with something like "In today's ever-changing world..." 🙄
4 Easy Ways to Optimize Your Nonprofit Website for 2025 - Wired Impact
This article applies to everybody, not just non-profits. I'm guilty of doing some of this. I make tweaks to my sites here and there without addressing the overall conversion path.
29 influencer marketing statistics to guide your brand’s strategy in 2025 - Sprout Social
I'd love to see more small businesses implement influencer marketing in their mix. It isn't happening. I have a plan to do this for my own business and I keep dragging my feet.
How to Create a Social Media Marketing Strategy in 7 Steps - Buffer
This is one of those articles that I like to consistently add in here for my marketers who are just getting started. I disagree on the posting frequencies that they set though. They just aren't practical.
How to Look Good on Camera When Hosting a Webinar - Wistia
This is something that I have to keep in mind while hosting my educational webinars. I disagree with the outfit section but the rest is good info.
Why Video Marketing is the Secret Weapon for Small Businesses - Bob Mackowski/Open Aperture Photography
Have I mentioned recently that you need to create video for your business? It's not like I teach multiple classes on the subject...
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