The Power of Niche Targeting: How Marketers Can Win by Thinking Small

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

The Power of Niche Targeting: How Marketers Can Win by Thinking Small - Convince & Convert
I've never heard of the phrase "micro-targeting" but it makes sense.  Target certain niches.  The riches are in the niches.

The HubSpot Blog’s 2024 Video Marketing Report - HubSpot
Video continues to be underutilized by small businesses.  It's past time to buy in.

Facebook demographics: A visual guide to who is still using Facebook - Giraffe Social
The top age demographic for Facebook is 25-34!?  I'd like to see this broken down into just US users.

5 proven copywriting formulas for social media managers (with examples) - HeyOrca!
It seems like I've had a writing article in my last few emails.  That's not an accident.  I've been struggling with my social media copywriting lately and it needs a pick-me-up.

Stop Making These 16 Copywriting Mistakes to Boost Conversions - Carmine Mastropierro
Fun footnote on this article: I'm going to be featured on Carmine's blog sometime in the next couple of months!

Bob Mackowski of Open Aperture Photography On The 5 Things You Need To Be A Highly Effective Public Speaker - Authority Magazine
Speaking of features, I was just featured by Authority Magazine for a THIRD time!  They asked me for tips on being a public speaker.

How Behind-the-Scenes Videos Can Boost Your Small Business Brand - Bob Mackowski/Open Aperture Photography
My latest blog article focuses on something that I've been working on lately with my photography brand: behind-the-scenes video.