How to Create Persuasive Video Ads That Convert
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
How to Create Persuasive Video Ads That Convert - Social Media Examiner
I listened to the podcast version of this article. I like the way that this breaks down a paid video piece-by-piece, from beginning to end.
Here are TikTok’s ten tips for creating long-form videos - Tubefilter
Some are basic but some are a little less obvious. I'm surprised that they recommend prioritizing production value. Your video shouldn't look bad, but it also doesn't need to look like a professional production.
20 Examples of Effective Landing Page Design (2025) - Shopify
My photo website is getting to the point that it needs an update. I gave this article a close look for ideas to grab people who drop in on my site.
25 Of The Best Examples Of Homepages - Search Engine Journal
This is practically the same article as the one above but I still thought it was worth sharing both of them. There are a lot of good examples in both.
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers - HubSpot
Influencer marketing is an affordable way to market your products or services. I'd recommend looking at nano-influencers in your area. They're cost efficient and often laser targeted at a certain demographic.
How to Prepare for Your Professional Headshot: A Complete Guide - Bob Mackowski/Open Aperture Photography
My latest blog post digs in on professional headshots. You should probably have one for your business, and here are some tips on how to get it done.
How to Take Absolutely 'Purrfect' Holiday Photos with Your Cat or Dog - Parade Magazine
This is a super random article to include in a business newsletter, but I put it here because I'm featured in the piece! They used a bunch of quotes from me and a pair of photos, one a client photo of a cat taken a few years ago, the other a photo that I just took of my bonus daughter's rabbit in a Santa costume. 🐰🎅😂
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