A professional headshot isn’t just another photo—it’s a key part of your personal brand. Whether it’s for your LinkedIn profile, company website, or portfolio, a great headshot can speak volumes about who you are. It’s not just about looking good, but also about communicating confidence, professionalism, and approachability. But how do you prepare for this important photo session?

1. Start with Research: Choose the Right Photographer

Before anything else, find a photographer whose style aligns with your needs. Browse through portfolios and check out their previous headshots. Some photographers specialize in corporate looks, while others might lean toward creative or artistic styles. Make sure the photographer you choose has experience in capturing the vibe you're going for. Want to look authoritative yet approachable? Professional but creative? Look for photographers who can deliver exactly that.

2. Understand the Purpose of Your Headshot

Knowing the purpose of your headshot is essential for planning your look. Are you getting a headshot for a corporate website? A LinkedIn profile? A creative portfolio? The industry you’re in may dictate the style. A lawyer, for example, might want a more formal, business-like headshot, while a graphic designer might opt for something with more personality and flair. Tailoring your headshot to your field ensures it works best for your professional goals.

3. Plan Your Wardrobe: Simplicity is Key

Your outfit plays a huge role in how your headshot will turn out. While it can be tempting to pull out the most eye-catching outfit in your closet, it’s better to stick to something simple and classic. Here are some wardrobe tips to consider:

Solid colors are your friend: Busy patterns and logos can be distracting. Stick to solid colors that complement your skin tone. Blue, gray, black, or white are usually safe bets for most headshots.
Dress for your industry: If you’re in a corporate environment, you might want to go with formal attire like a suit or blazer. In creative industries, you might choose a more relaxed, stylish outfit.
Necklines matter: Keep the neckline of your shirt or top in mind—it should frame your face without pulling attention away from it.
Layer up: Adding a jacket or blazer can add structure and professionalism to your look, even if you’re in a more casual industry.

4. Grooming and Hair: Don’t Leave It to the Last Minute

A professional headshot is about looking your best, so pay attention to grooming. Here’s what to keep in mind:

Hair: If you’re getting a haircut, plan it about a week before the session so it looks fresh, but not too “just got a haircut” fresh. For long hair, style it in a way that’s true to your daily look. Avoid drastic style changes just before the shoot—you want to look like you.
Makeup: If you wear makeup, aim for a natural look that enhances your features without overdoing it. Stick to matte products to avoid shine. Consider hiring a professional makeup artist, especially if your headshot will be used in high-visibility places. They can help you achieve a polished look that translates well on camera.
Facial Hair: If you have facial hair, make sure it’s neatly groomed.

5. Sleep and Hydration: The Secret Ingredients

A well-rested, hydrated face looks so much better on camera. Try to get plenty of sleep the night before your headshot, and drink plenty of water in the days leading up to the shoot. Lack of sleep and dehydration can lead to dull skin, dark circles, and a tired expression—none of which say “professional” or “successful.”

6. Practice Posing and Expressions

Unless you’re a model, standing in front of a camera can feel awkward. But with a little practice, you can take control of how you look in your headshot. Practice in front of a mirror to see which angles and expressions work best for you. You want to look confident, approachable, and natural, so avoid overly posed looks. Here are a few posing tips:

Lean forward slightly: This creates a sense of engagement with the viewer.
Relax your shoulders: Tension in your shoulders can make you appear stiff.
Smile naturally: Whether you choose to smile with teeth or not, go for a natural expression that reflects your personality.

7. Discuss Your Vision with the Photographer

Communication is key! Don’t be afraid to share your vision with the photographer. Let them know what kind of look you’re going for and if you have any specific concerns (like wanting to avoid certain angles). Photographers are professionals—they’re there to help guide you through the process and make you feel comfortable in front of the camera.

8. Mind the Details: Jewelry and Accessories

For jewelry, keep it simple. Avoid anything too flashy or distracting, as the focus should remain on your face. The same goes for other accessories—less is more when it comes to headshots.

9. Relax and Have Fun

The most important tip for getting a great headshot is to relax and have fun with the process! If you’re tense, it’ll show in your face and posture. The best photos come when you’re relaxed and confident. Trust your photographer, follow the steps in this guide, and you'll look your best in the final image.

Conclusion

A professional headshot is more than just a photo; it’s a representation of who you are in your professional life. With the right preparation—choosing the right photographer, planning your wardrobe, practicing your expressions, and relaxing on the day—you’ll end up with a headshot that exudes confidence, professionalism, and approachability. Follow these steps, and you'll be well-prepared to capture your best self!

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View Open Aperture Photography’s headshot photography portfolio here.

How to Prepare for Your Professional Headshot: A Complete Guide