6 Psychological Techniques to Help You Write Great Social Media Hooks
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
6 Psychological Techniques to Help You Write Great Social Media Hooks - Buffer
This is something that I need to get much better at. I fail to use hooks when I'm writing social posts and the posts suffer as a consequence.
Side note: Buffer's content has been fantastic lately. Not coincidentally, I just signed up for their service. Create quality content and watch it turn into conversions.
How to become a 10x marketer by 'Reverse Engineering' - Marketing Ideas
Don't be afraid to take other peoples' ideas and put your own spin on them to become something unique.
16 Social Media Video Examples to Inspire Your Next Video Marketing Campaign - HubSpot
A few of these are replicable for small businesses. More importantly, as the reverse engineering article above suggests, this gave me the idea to put a fresh spin on something that I'm already doing for my photo marketing.
Facebook Rolls Out a Youth-Focused Refresh - Social Media Today
I don't share much in the way of current news in this newsletter but I thought this was particularly interesting. I'm going to be keeping a close eye on the new Local tab to see how that could impact local small businesses.
20 top Instagram Story apps for better engagement in 2024 - Hootsuite
Honestly, I don't use an app to design my Stories. I like them raw and authentic, something that plays well on that feature. Still, if you want to design yours, here are some tools.
Small businesses are getting creative on social media—and driving foot traffic- Marketing Brew
This article underdelivers on the potential education in its title but I still thought it was worth a share. The moral is that creativity can draw attention.
Why Authenticity Matters in Small Business Branding Photography - Bob Mackowski/Open Aperture Photography
Shameless plug for my own content. 😂 I've told a few people the truth about my blog recently: It's only there for Google to read. If you guys click through, then that's nice and I love being helpful, but it's really only there for SEO purposes.