Choosing Photo and Video Packages On a Budget
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
7 Things to Consider When Choosing Video and Photo Packages On a Budget - Desert Forged Media
This publisher sourced quotes from several different photographers/videographers/media companies, including a quote from myself, on getting visuals for your business. It's all must-read advice, hence the reason that it's leading off today's email.
2025 Facebook statistics every marketer needs - Hootsuite
There were surprising stats here, but the one that jumped out at me the most is that photo albums are performing well. These have been around forever and most marketers moved away from them years ago. I'm going to need to test this out by adding them to the mix for my photography business.
Surprisingly Simple CTAs That Convert: 50 Must-Try Examples for Your Website - Certainly Nat
Your calls to action can be more specific and more effective than the traditional "Buy Now" or "Book Now."
Are marketers ready to reimagine the funnel? - The Current
The idea of the marketing funnel has been around for a century but a lot of marketers argue that it's time for it to be replaced. I like the concept that this article is proposing, the infinity loop.
How to Create Content for Social Media: A Simple 6-Step Guide - Buffer
Here's an introductory article for my new business owners. Note: "Simple" should not be in the title. Creating content isn't simple.
You don’t need more content, you need content that does more - Beam Content
High quality, high quantity content isn't a reasonable expectation for most small businesses. That leaves a debate on quality versus quantity. Quality wins every time.
LinkedIn Report: AI Overwhelms 72% Of B2B Marketers - Search Engine Journal
You're not alone in being overwhelmed by AI. My guess would be that the number for small business owners and marketers would be even higher, perhaps as high as 90%.
———
Sign up for my business newsletter to receive this content in your inbox every other week!