2025 Social Media Benchmarks
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
2025 Social Media Benchmarks - SocialInsider
TikTok's engagement far surpasses other platforms. It might be worth looking into, you know, if it exists in two months. Meanwhile, like I teach in my Facebook class, you know, Facebook sucks.
How the Instagram Algorithm Works [Infographic] - Borjan Marketing/Social Media Today
This infographic could've been broken down into a simpler flowchart, but still, the message is there. Everybody wants to know how the algorithms work. Here's how Instagram's works.
Boost Instagram Reels like a pro: A step-by-step guide for 2025 - Hootsuite
I'm always careful about recommending boosted posts. It can be a good way to promote your business. It can also be a good way to waste money promoting your business to unqualified people.
Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know - Buffer
Threads is much friendlier than X. How do I know? Because I'm on Threads! I occasionally make business and personal posts there that don't appear on my standard business social media. You can follow me at @openapphoto.
How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best) - Buffer
Audio is the heartbeat of TikTok. It'll help people find you and help your content remain current.
Social media image sizes for all networks - Hootsuite
Some people swear that photos look better when uploaded with the exact, correct pixel count. I don't bother with that. I just make sure that the aspect ratio is correct.
How To Do Representation in Marketing the Right Way - HubSpot
I know that representation and inclusion are hot topics right now. This topic is one of the few places where I'm willing to mix politics with business. Diversity is a non-negotiable for me. Everybody is welcome here.
OK, now back to marketing. This is something that I make sure to do in all of my marketing pieces. All of my portfolios show diversity because representation is important, not just for the public good but for business. I posted a brand new Facebook cover yesterday and it includes a mix of genders, ages, and races.
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