Data Shows Instagram Reels Are Best For Reach - But Not Engagement

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Data Shows Instagram Reels are Best For Reach — But Not Engagement - Buffer
Really interesting research that comes up with semi-contradictory results.  My take: Do a 50/50ish mix of reels and carousels on Instagram.

What is social media engagement? + free engagement calculator - Hootsuite
This is a good intro-level article for those just getting started.  It delves into the basics of engagement and gives you a few surface-level tips on how to get it.

9 Best AI Marketing Bots I Use at Work in 2024 - HubSpot
I've heard great things about Jasper and it has my attention.  After reading this article, Submagic also has it.

How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses - Buffer
I'm always preaching the importance of an About page.  Here's data and examples that back it up.

13 social media scheduling tools to save tons of time in 2024 - Hootsuite
I just switched from Meta Business Suite to a free Buffer subscription.  I can post up to three channels for free.  I like that Google Business can be one of them.

A social media manager’s guide to working with the TikTok algorithm in 2024- HeyOrca!
I love a good algorithm article.  This one has a lot of information that I already knew but it does a good job of putting it together in one place.

Find Your Community With New Threads Educational Insights - Meta
Should you be using Threads for your small business marketing?  Eh... not yet.  However, it's a great place to create a community.  Owning a small business can be a lonely enterprise, so there's a lot of value to that.