Business Storytelling 101: The Definitive Guide
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Business Storytelling 101: The Definitive Guide with Examples - Semrush
Storytelling is so important and it's something that I stress in my content marketing courses. It's also something that I need to improve on in my own marketing.
How to "hook" in exactly 3 seconds - Marketing Ideas
Small business owners and marketers, I just used this three-second hook for the subscribers of this newsletter. Did you catch it?
The 2025 guide to (aesthetic) Pinterest marketing - Hootsuite
Don't sleep on Pinterest. Users of the app are looking to discover new products and to shop. That's a powerful combo.
Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips) - Buffer
One of my goals for the new year is to finally enact the influencer/business partnership idea that I have. I've been talking about it for months. Now it's time to take action.
Social media audit: Simple steps + free templates - Hootsuite
Personally, I prefer to examine my posts on an individual basis to enact real-time decision-making. However, if this is something that you've been lax on, I'd recommend doing an audit to see what's working and what isn't.
Can AI Content Rank on Google? - Semrush
I don't know that most small businesses are looking for their individual pieces of content to rank in Google searches. That's mostly reserved for their main website. The reason that I decided to share this research is that AI content performs as well as human content in Google search results.
Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content - Agorapulse
This article doesn't quite deliver the goods in terms of living up to its title. I still decided to include it, though. Their three points, Intent, Information, and Interaction, aren't groundbreaking but it still might help with your content marketing.
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