11 Instagram giveaway ideas that will get you new followers
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
11 Instagram giveaway ideas that will get you new followers - Hootsuite
I've been recommending giveaways to some of my counseling clients and I've been toying with the idea myself. They can be a good way to get attention for your social media feeds. Quick note: I think these tips would also work well on Facebook.
Low Hanging Fruit SEO: Quick Wins for Your Site - Semrush
#6 is critical. Tech glitches will kill your website and most of these are self-inflicted. There's other good on-page information here as well.
Longer TikToks Get More Views — Data Shows Best TikTok Video Length - Buffer
Sure, TikTok was founded on 15-second videos but they've been encouraging users to post videos longer than 60 seconds for a while now. Here's the data to back up the fact that it's working.
The Ultimate Guide to Instagram Photo Dumps in 2025 - Later
I hate the term "photo dump" as it implies that the images are unworthy of attention. Anyway, photo dumps are a thing. It makes me wonder if I should present my shoots with several photos as photo dumps.
Common Sense Playbook to Meta Advertising - Jon Loomer
I'm really behind on my Meta advertising knowledge because I'm not allowed to advertise on Meta anymore. They permanently suspended my account a few years ago because I promoted a school fundraiser. 🙄
The ultimate guide to rebranding: Redefining your brand with strategy, voice, and identity - Motto
Is your brand starting to feel stale and outdated? Maybe it's time for a rebrand.
Why Hiring a Professional Event Photographer Is Worth the Investment - Bob Mackowski/Open Aperture Photography
There's so much that you can do with event photos: social media, promote future events, and more. If you're holding an event, you need to get photos of it.
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