The Key Principles of Video Ad Creation

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

The Key Principles of Video Ad Creation - Social Media Today
This is an easy-to-understand eight-step system that's made even easier because it's broken down into an infographic.

28 AI Marketing Tools to Save Time and Boost Performance - Buffer
A lot of these tools are going to be more complex than your typical small business owner needs, but I still recommend reading the article to see if one or two of them stand out to you.

The Psychology of Short-Form Content: Why We Love Bite-Sized Videos - Hootsuite
People love short-form videos.  This is something that you need to be doing for your small business.

100+ Instagram bio ideas [+ free bio generator and templates] - Hootsuite
The bio generator is really basic but it could help if you need some inspiration.

What 97 Trend Reports Reveal About Social Media & Influencer Marketing in 2025 - This Month in Digital
The top two social media trends contradict each other: human-led content and AI content.

The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out - Buffer
This research surprised me.  I've been teaching that weekday mornings are best for posting but this says it's weekday afternoons.

What Is Content Creation? An Overview & How to Do It Right - Semrush
Content creation is hard to remain committed to doing.  Social media, blogging, emails, and more are all important and worth doing.

———

Sign up for my business newsletter to receive this content in your inbox every other week!