What Makes Content Go Viral, Backed by Research

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

What makes content go viral, backed by research - MarTech
The goal for most small businesses doesn't need to be virality.  However, following this research will help you consistently create engaging content for your followers and fans.

How Collaborative Marketing Allows Brands to Work Together - Shopify
I'm currently pursuing a new project that's part collaborative marketing, part influencer marketing.  I'll have to let you know how it goes!

2025 guide to high-ROI social media campaigns (5 examples) - Hootsuite
I suppose that you could consider the project that I mentioned above a social media campaign.  It's a series of related social media posts that are designed with a specific goal in mind: grow awareness of my business in my new home, Greenville, NC.

LinkedIn Video Posts Generate 3X More Reach, Study Finds - Search Engine Journal
Anybody who follows me or attends my classes shouldn't be shocked by this.  I'm constantly preaching about the importance of visuals on social media.  Interestingly though, the person who conducted the study got more engagement from text-only posts.

13 Tips for Making a Lasting Impression With Your Instagram Bio - Later
Here's an entire article's worth of letters/characters laid out to tell you how to spend the 150 characters that you get in your bio.

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024 - Buffer
You already know some of the top platforms on this list, but which platforms are growing and will need your attention soon?

How to Protect Your Business's Social Media Accounts - US Chamber of Commerce
Articles like this are always a good reminder to protect yourself.  Don't get scammed out of your business info.