60 Days, 58 LinkedIn Posts, 568,000 Impressions
This is the first article that I've seen in a very long time, if ever, that claims that text posts work better than photo posts. I'll be keeping a close eye on this on LinkedIn.
7 of the Best AI Image Generators
I'm toying with the idea of creating a class on when to use and how to create AI images. Would that interest anybody?
Crafting Compelling Marketing Narratives with Product Photos
We're diving into the realm of product photography and its remarkable role in marketing. From sparking desire to driving sales, captivating product photos are like a magic wand for your brand's success.
Organic vs Paid Social: The Ideal Hybrid Strategy
The idea here is that you need both strategies to be successful. Organic is a long-term play while paid focuses on the short term.
How to Get More Followers on Facebook
This is a good one. This article presents a couple of tried-and-true tactics that typically don't get mentioned in my Facebook Algorithm class.
Behind the Lens: Finding Your Perfect Commercial Photographer Match
Whether it's for business branding, corporate events, or marketing campaigns, the right photographer can make all the difference in capturing moments that define your small business. However, with so many options available, selecting the perfect professional photographer can be a daunting task.
Create a Marketing Campaign That Drives Results
It doesn't say anything about posting random stuff on social media until somebody pays attention.
How to Boost Your TikTok Engagement
I've been doing a deep dive on TikTok for the past couple of weeks while considering creating content for the platform. I've been leaning toward not doing it because the prevailing advice is to post three days per day. This article offers more manageable contrarian advice: quality is more important than quantity.
Creative Ways Business Owners Can Leverage Headshots
In the dynamic world of business, where first impressions matter, a well-crafted headshot can be the key to unlocking doors of opportunity and establishing a strong personal brand.
The Influence of Branding Photos on Small Business
This might be my favorite post yet from my blog. Photos are critical for your business branding. (It's almost like I teach that in all of my classes...)
9 SEO Myths to Say Goodbye To
AI isn't going to kill search engine optimization anytime soon... and I have doubts whether it ever will.
Click, Connect, Convert: The Influence of Branding Photos on Small Business Growth
One powerful tool that can help small businesses ride the wave of success is the use of branding photos. These images aren't just snapshots; they're visual storytellers that can elevate your brand and connect with your audience on a personal level.
Email Marketing: The Ultimate Guide
Yesterday, I finally added email marketing to the "What's Working Now" section in my Content Marketing: What's Working Now class. It probably should've been there all along. It's extremely beneficial.
Character Count 101
These post-length articles used to be more popular and more obsessed over but attention has shifted from length-of-post to quality-of-post. It's still an interesting read.
Leveraging Photos and Videos for School Marketing
Visual media has proven to be a highly effective marketing tool for schools looking to attract new students and families. Implementing quality photos and videos into promotional materials enables schools to improve brand visibility and increase prospective parent and student engagement.
How Google Perfected the Web
This outstanding article shines a light on search engine optimization practices that are sure to shock general readers. It's standard business practice as far as I'm concerned. There's nothing nefarious about SEO, it's just something that the general public doesn't know about.
Video Magic for Small Business
Here's my most recent blog article and I think it's a solid one. It's still 95% AI-written so I'm still not thrilled with the writing tone, but it has quality information that could maybe, just maybe, convince you to do some video marketing.
Video Magic for Small Business: 7 Types to Boost Your Branding
The dynamic nature of video content has proven to be a game-changer, offering an engaging and influential way to showcase products, tell stories, and build meaningful connections with customers.
SEO vs PPC: Pros, Cons, and Differences
This title makes it sound like a duel where two concepts enter the octagon and only one will emerge victorious. In reality, both of these strategies can work at the same time to help your business.
The Psychology of Social Media: Why & What People Share
This makes a lot of sense to me when I see it, but I never would've thought to put something like this together. I thought that the five motives to share were especially interesting.