Organic vs Paid Social: The Ideal Hybrid Strategy

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Organic vs Paid Social Media: The Ideal Hybrid Strategy - Buffer
The idea here is that you need both strategies to be successful.  Organic is a long-term play while paid focuses on the short term.

The case for and against organic social - Digiday
This article doesn't quite live up to its amazing-sounding title but it's still worth a look.  Larger brands and ad firms are struggling to embrace free social media for reasons that should sound familiar to us little brands: limited reach and engagement.

Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered - Search Engine Journal
Ad strength is a Google Ads measurement that's designed to help you create quality ads.  I can tell you from personal experience that Google Ads is difficult to use and anything that helps is needed.

The Best Tips From Social Media Week 2024 - Later
Talk like a human.  Yes, you need to worry about your brand but present it in a way that sounds human.

9 Expert Tips to Improve Email Marketing Performance - Litmus
This is the best explanation I've seen on why you need to clean your email list consistently (#7 on the list).

Four Questions to Help You Balance Content Volume and Relevance - MarketingProfs
Volume is overrated.  Quality and relevance are underrated.

Behind the Lens: Finding Your Perfect Commercial Photographer Match - Bob Mackowski/Open Aperture Photography
My latest blog post delves into what to look for in a commercial photographer.  Not all photographers are created equal and some are better at certain skills than others.