Video Magic for Small Business

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

Video Magic for Small Business: 7 Types to Boost Your Branding - Bob Mackowski/Open Aperture Photography
Here's my most recent blog article and I think it's a solid one.  It's still 95% AI-written so I'm still not thrilled with the writing tone, but it has quality information that could maybe, just maybe, convince you to do some video marketing.

The 20 Types of Backlinks That Matter the Most in SEO - HubSpot
Earning backlinks is my current marketing obsession.  As I've noted in previous emails, I'm working on my SEO.  Backlinks are what is going to take me to the next level.  Side note, I have a pretty good editorial feature coming in mid-January.

The generational marketing playbook: How to engage every age group on social - Sprout Social
This is why it's critical to know your target market.  Different generations (as well as other demographics) will engage with your business and your marketing differently.

The 16 Most Important Social Media Trends for 2024 - Hootsuite
These are some interesting predictions.  #3 stands out to me in particular: "Longer videos will make a big comeback."

10 Graphic Design Tips for Beginners - Shutterstock
Not yet a Canva professional?  This one's for you.

Unraveling Meta Threads: What we learned from our first 30 days on the network - Sprout Social
This makes three consecutive email appearances for Threads, a network that I told you not to use.  What can I say?  It's a slow time for content through the holidays.

Other Stuff

It’s Time to Talk to Your Team About Mental Health - Harvard Business Review
To be honest, I didn't make time to listen to this half hour podcast yet.  It's been added to my queue though.  Mental health for small business owners is a subject that I'm passionate about.