The Psychology of Social Media: Why & What People Share

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

The Psychology of Social Media: Why & What People Share - Red Website Design
Fantastic article.  This makes a lot of sense to me when I see it, but I never would've thought to put something like this together.  I thought that the five motives to share were especially interesting.

Meta Highlights What’s Driving Threads Engagement - Social Media Today
I'm currently test-driving Threads.  Don't join me.  It's a nice place to create community but I don't see a consistent, viable way to promote small businesses right now.

TikTok Leads: Tools and Strategies for Generating Leads on TikTok - HubSpot
This article could also be titled "Why You Should Use TikTok."  It digs into the platform with statistics and trends, illustrating why you need to be there.

3 Ways Your PPC Campaigns Positively Impact Your SEO - What Converts
This is a really interesting case study.  Officially, PPC (pay-per-click) ads don't impact your SEO (search engine optimization) rankings.  This case study shows that there may be some indirect benefits of PPC ads on SEO.

The big impact of a single negative review - Ariyh
This seems obvious, at least to me, but this is a good way to quantify the effect of a bad review.

Shades of Intelligence: 83% of creatives are already using machine learning tools – is now the time to get on side with AI? - It's Nice That
Sure, 83% of creatives have used AI, but it doesn't get an 83% approval rating.

Other Stuff

Building Memories, Boosting Brands: Event Photography's Corporate Impact - Bob Mackowski/Open Aperture Photography
My latest AI-written, human-edited blog.  It's easy for me to say as an event photographer, but it's a good idea to have an event photographer at your important soiree.