Email Marketing: The Ultimate Guide

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

Email Marketing: The Ultimate Guide - HubSpot
Yesterday, I finally added email marketing to the "What's Working Now" section in my Content Marketing: What's Working Now class.  It probably should've been there all along.  It's extremely beneficial.  If you doubt that people read email, I can prove that's not the case: you're reading this email right now.

The Power of Pinterest Ads - Digital Marketing News
Here's a platform that you don't see me covering often: Pinterest.  My hunch is that Pinterest ads could be very beneficial for the right local businesses with the right target markets.

Evergreen content [Infographic] - Media Update
Evergreen content is content that'll be relevant in a day, in a month, and in a year.  It doesn't get outdated.  This is what I aim for on my blog because I don't have the time or bandwidth to chase trends.

9 SEO Myths to Say Goodbye to in 2024 - Entrepreneur
SEO is definitely not a one-time thing.  It's an ongoing, ever-continuing process, at least if you want to stay relevant.

Has Google Gotten Worse? Here’s What New Data Says - HubSpot
Ehh... not really.  As long as there's a system to game, people are going to try to game that system.

What Is Social Media Automation? Top Tools and Tips - Hootsuite
I'd take the list of favorite tools with a grain of salt.  Obviously they're promoting their own product.  Their #2 is Meta Business Suite which is a dumpster fire of a program.

Other Stuff

Small Business Owners and Mental Health: What You Need to Know - Bizee
Longtime business owners know that mental health for entrepreneurs is one of my passions.  My favorite part is the tips at the end.  They're nothing that you haven't heard before but it's always good to hear again that you need to take time for yourself.