9 SEO Myths to Say Goodbye To

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Social Media and the Interwebs

9 SEO Myths to Say Goodbye to in 2024 - Entrepreneur
AI isn't going to kill search engine optimization anytime soon... and I have doubts whether it ever will.

Do Keywords Still Matter? - Search Engine Journal
While we're on the subject of SEO, let's answer this one: Yes, they still matter.  You should be tracking them too.

Thirteen Things I Learned Reading Fifty-One 2024 Influencer Marketing Trends Articles (So You Don’t Have To) - Ryan Davis
I remain bullish on content marketing for small businesses.  Nobody is doing it.  I think the most important point here is the second one: Small Followings > Large Influencers.

How to Generate Leads on LinkedIn in 2024, According to LinkedIn's VP of Marketing - Hubspot
If you're having success on LinkedIn, reply to this email and let me know.  I read stories about people having success on LinkedIn but I've never known somebody who actually has.

9 Ways to Grow Your Following on X/Twitter - Buffer
My thoughts on X remain the same as they have for a while.  Don't do it if you're not already doing it.  If you insist anyway, here's an article on growing your following.

How to Create a Facebook Business Page (and Grow It) in 2024 - Hootsuite
This is the most basic of basic articles on Facebook marketing: how to create a page.  I'm brushing up on it for a new counseling client.  Here's your roadmap if you haven't made one yet.

Other Stuff

20+ Podcasts You’ll Want in Your Feed in 2024 - Buffer
These are all marketing podcasts.  (Sorry, true crime need not apply here.)  I added three from the list to my feed.  How many are you adding?