How to Get More Followers on Facebook

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How to Get More Followers on Facebook: 13 Tried-and-true Tactics - Buffer
This is a good one.  This article presents a couple of tried-and-true tactics that typically don't get mentioned in my Facebook Algorithm class.  You should read this if you're trying to grow your Facebook page.  (That should be practically everybody reading this.)

User-Generated Content (UGC): What It Is + Why It Matters - Hootsuite
Small businesses, please start using UGC.  This is underutilized, it's free, and it's proven to be effective.

8 ChatGPT Alternatives You Can Try In 2024 - Search Engine Journal
I'm currently using ChatGPT and I've used Claude, but Jasper could be interesting.  It's designed for business uses like marketing.

Using Meta Business Suite: A Complete Guide For Businesses - Semrush
This is a rosy picture of Meta Business Suite.  In reality, it's a mess.  It isn't user-friendly at all.  But hey, at least it's free.

Instagram Stories Tips and Tricks - Instagram
There's nothing too earth-shattering here, but it's still worth a read if you're new to Stories.

25 Examples Of About Us Pages For Inspiration - Search Engine Journal
About pages are typically the second most visited page on your website after your homepage.  Check out these examples from large companies and see what you can incorporate into yours.

How To Become An Independent SEO Consultant (And Succeed) - Search Engine Journal
I don't often share articles specifically for freelancers so here's one for that group.  I read this article as if it were for somebody doing any independent consulting/freelancing.  Take out the specifics from SEO, swap in your specialty, and give it a read.