60 Days, 58 LinkedIn Posts, 568,000 Impressions

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

60 Days, 58 LinkedIn Posts, 568,000 Impressions: Here’s What I Learned - Buffer
This is the first article that I've seen in a very long time, if ever, that claims that text posts work better than photo posts.  I'll be keeping a close eye on this on LinkedIn.

The 10 Best Influencer & Social Media Marketing Podcasts in 2024 - Later
The social media podcasts are what's worth looking at here.  I just subscribed to #10.  We'll see if it's any good.

Follow this: A crowd-sourced list of the best marketing influencers - The Drum
More people to learn from!  Instead of podcasters, like the second link, here's a list of people to follow on social.

Exploring 11 Vital Marketing Strategies For Small Businesses - Agency Hub
This is primarily for the newbies in the audience, although looking back at your roots might spark some ideas for the veterans too.

Web Design Glossary: 38 Terms & Definitions You Need to Know - Red Website Design
Outstanding infographic.  It might be a bit too deep for a lot of my readers, but that just means you'll have that much more new stuff to learn from it.

Fix the Glitch: Why SEO Link-Building Is Now a PR Job - MarketingProfs
I'm not saying that I've given up on my quest for backlinks, I'm just saying that I'm not actively pursuing it right now. 😄

Instagram Chief Says Post Share Rates Are Now a Key Driver of Reach - Social Media Today
They just came out and said what the title says shortly after coming out and saying that original content, not shared content, would get more reach.  Ugh.  I guess this makes it like Facebook, where you want people to share your posts even though it won't show the shares to anybody. 🙄