How to Boost Your TikTok Engagement

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How to boost your TikTok engagement rate and calculate it - Sprout Social
I've been doing a deep dive on TikTok for the past couple of weeks while considering creating content for the platform.  I've been leaning toward not doing it because the prevailing advice is to post three days per day.  This article offers more manageable contrarian advice: quality is more important than quantity.

11 Best Productivity Apps For Social Media Marketers - Buffer
Everybody loves a good apps list, right?  I use Todoist (#1 on the list) to keep track of where my photography clients are in their project management status.

2024 Social Media Industry Benchmark Report - Rival IQ
This focuses on specific large industries, not small businesses, but it's still helpful to a certain extent.  If you're a numbers person like me, take a look at the average engagement rates across platforms.

20x Your Traffic Using Pinterest: 3 Strategies Jenna Kutcher Swears By - Hubspot
I've toyed with the idea of using Pinterest, I announced in a blog post that I might use Pinterest, but I haven't used Pinterest.

Charted: Social Media Usage by U.S. Teenagers - The Visual Capitalist
Instagram is a distant fourth?  That really surprises me.

The Best 404 Pages: 40 Examples You Need To See - Search Engine Journal
Here's a fun, niche way to customize your website in a way that most people won't see.

The Tricks to Make Yourself Effortlessly Charming - BBC/Pocket
People do business with people who they know, like, trust... and are charmed by?