Whether it's for business branding, corporate events, or marketing campaigns, the right photographer can make all the difference in capturing moments that define your small business. However, with so many options available, selecting the perfect professional photographer can be a daunting task.

It doesn't say anything about posting random stuff on social media until somebody pays attention.

I've been doing a deep dive on TikTok for the past couple of weeks while considering creating content for the platform. I've been leaning toward not doing it because the prevailing advice is to post three days per day. This article offers more manageable contrarian advice: quality is more important than quantity.

In the dynamic world of business, where first impressions matter, a well-crafted headshot can be the key to unlocking doors of opportunity and establishing a strong personal brand.

This might be my favorite post yet from my blog. Photos are critical for your business branding. (It's almost like I teach that in all of my classes...)

AI isn't going to kill search engine optimization anytime soon... and I have doubts whether it ever will.

One powerful tool that can help small businesses ride the wave of success is the use of branding photos. These images aren't just snapshots; they're visual storytellers that can elevate your brand and connect with your audience on a personal level.

Yesterday, I finally added email marketing to the "What's Working Now" section in my Content Marketing: What's Working Now class. It probably should've been there all along. It's extremely beneficial.

These post-length articles used to be more popular and more obsessed over but attention has shifted from length-of-post to quality-of-post. It's still an interesting read.

Visual media has proven to be a highly effective marketing tool for schools looking to attract new students and families. Implementing quality photos and videos into promotional materials enables schools to improve brand visibility and increase prospective parent and student engagement.

This outstanding article shines a light on search engine optimization practices that are sure to shock general readers. It's standard business practice as far as I'm concerned. There's nothing nefarious about SEO, it's just something that the general public doesn't know about.

Here's my most recent blog article and I think it's a solid one. It's still 95% AI-written so I'm still not thrilled with the writing tone, but it has quality information that could maybe, just maybe, convince you to do some video marketing.

The dynamic nature of video content has proven to be a game-changer, offering an engaging and influential way to showcase products, tell stories, and build meaningful connections with customers.

This title makes it sound like a duel where two concepts enter the octagon and only one will emerge victorious. In reality, both of these strategies can work at the same time to help your business.

This makes a lot of sense to me when I see it, but I never would've thought to put something like this together. I thought that the five motives to share were especially interesting.

From seminars and conferences to product launches and team-building retreats, these gatherings provide a platform for networking, knowledge-sharing, and brand promotion. To make the most of these occasions, hiring a professional event photographer is not just a luxury but a strategic necessity.

The prediction that I think is most interesting is buried in the middle: TikTok is testing a "Nearby" feed.  That would make it a lot more viable for local businesses.  This is something that I've been watching for a while.

Well now, would you look at this? After years of bad mouthing blogs, here I am launching a blog. Why would I do that?

You've got a headshot session lined up with me and you're wondering, "What should I wear?" You want to make a great impression, and your outfit plays a crucial role in that.

#2 is one of my great social media pet peeves. No more QR codes on social graphics!