How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy - HubSpot
This is an outstanding deep dive on email marketing that focuses on easily actionable tips.  It's a must-read for anybody doing email marketing.  (That should be all of you.)

How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output - Buffer
Lately, I've been studying how people are using AI in their marketing besides just copying and pasting.  Helping people find ideas seems to be the most popular.  This article talks about that and more.

LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform - Buffer
You all know that I'm in on video marketing.  You all know that I'm out on LinkedIn.  Soooo... I'm not sure what to think here.

How to Pick The Right Creator Partners - Later
Now that I'm in a new community (I moved from New Bern to Greenville a month ago), I'm considering new marketing ventures.  On the table: An influencer marketing campaign.

Facebook influencer marketing fundamentals: What you need to know - Sprout Social
I looked this up for the same reason that I mentioned above.  There wasn't much here that's specific to Facebook but it did give some good inspiration.

How to Make a Website for My Business - HubSpot
This is a very high-level overview of creating a website.  If you're doing it yourself, this could be a good place to start.

12 essential Instagram metrics to measure performance in 2024 - Sprout Social
You need to know what's working for your marketing.  Make sure that your Instagram is working for you.