Creating Your Brand Voice: A Complete Guide

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Creating Your Brand Voice: A Complete Guide - HubSpot
I was just teaching brand voice in a class last night!  One thing that they leave out that's especially pertinent for small businesses: What is your voice?  Small business owners are often the face of their business.  Consider making your voice the voice of your brand.

TikTok Lives Can Help Boost Your Following — Here’s How to Go Live + Why You Should - Buffer
I've been waiting to see hard data on TikTok Live.  Unfortunately, you're not going to find it here.  However, they agree with me that it seems to be performing well.

Best times to post on TikTok in 2024 - Sprout Social
TikTok comes in with different times than the other platforms.  Most platforms are weekdays in the late mornings.  TikTok is good then too, but even better on weekday mid-to-late afternoons.

Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples) - Buffer
I love a good list of content ideas.  This isn't great, but it's adequate.  It'll give you ideas when you're struggling to find your next post... which is always.  You're always struggling to find your next post.

Instagram Reel Strategy: How to Connect, Engage, and Sell - Social Media Examiner
I listened to the podcast version of this article and it was solid.  It's all about categorizing and mixing your content, specifically for Instagram but this could work on any platform.

SEO Competitor Analysis | The Complete Framework to Analyze Your Competition - Cognitive SEO
This is a good infographic but it gets a bit technical.  Still helpful if you're pursuing SEO right now.

How Food Photography Can Elevate Your Restaurant or Food Truck - Bob Mackowski/Open Aperture Photography
Good photos make food look delicious.  Delicious food makes you money.