What Are Display Ads: A Complete Guide for Digital Marketers

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

What Are Display Ads: A Complete Guide for Digital Marketers - Search Engine Journal
Display ads are as old as the internet, but I rarely see small businesses using them.  I used to work with a company that used them effectively, but I've never tried them myself.

How to use TikTok for business success in 2024 - Sprout Social
Here's a thorough TikTok basics article for your consideration.  It's right about all of the benefits of using TikTok.  Does that mean that you should be using it?  Ehh... maybe.  TikTok is a difficult platform to do well.  However, if you can learn it and do it well, the rewards (aka sales) are there for the taking.

My TikTok Experiment: How I Grew My Following by More Than 1,000% in 30 Days - Buffer
A Buffer employee tries to grow her following on TikTok and sort of succeeds.  These are the tactics that she used.

38 Ways to Gain Real Instagram Followers Fast and Organically (No Buying) - Hootsuite
TBH, TL;DR.  Some of these tactics are obvious ones that you always see mentioned in articles like this but there are a few new nuggets buried in there.

The LinkedIn Lowdown: How to Create Posts That People Actually Care About - Beam
I care so little about LinkedIn that I almost didn't share this helpful article.  Wait, did I just say that out loud? 😬

Implementing Calls to Action in Blog Posts: 8 Examples - Positional
Readership is nice, but it's only helpful if it converts into paid customers.

AI disclaimers: What marketing leaders need to know - Sprout Social
There's no one-size-fits-all solution here.  Brands, platforms, consumers, and governing bodies are going back and forth on the need for disclosure and how it should be done.