How Video Consumption is Changing in 2024

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

How Video Consumption Is Changing in 2024 - Hubspot
Wow, what an outstanding article.  This features stats and research to illustrate the importance of video in your marketing.  Stat of the day: 89% of consumers want to see more videos from brands.  If this isn't your sign to begin video marketing, then I don't know what is.

Mention a First Step That's Completed - Kolenda
This interesting research, and the corresponding article, illustrate that showing a completed first step in a journey makes people more likely to complete a second step.

How to Use Social Proof in Your Marketing Campaigns - Later
You earned those amazing reviews the hard way.  Share them with current and potential clients as social proof!

Content Curation in 2024: Everything You Need To Know - Hootsuite
My bi-weekly email is an example of content curation.  Here's Hootsuite's definition: "Content curation is the act of selecting and then sharing content you didn’t create yourself."

How to Find Trending Audio on Instagram in 2024 - Buffer
Using trending audio on Instagram (and TikTok) is one more opportunity for viewers to find you.

Facebook Automation: What You Can Automate + Tools - Hootsuite
I think we all know that you can schedule posts on Facebook and other platforms.  However, there are other things that you can automate too.

Boosting Future Events with Professional Event Photos - Bob Mackowski/Open Aperture Photography
Having quality event photos is necessary for your annual event.  Get photos of this year's event so that you can market next year's.