Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles will help you in your business.
Small Businesses’ Struggle for Marketing Confidence in Turbulent Times - Convince & Convert
I won't quite call this one a must-read, but it's a should-read. This article breaks down what recent research says are four of the major problems facing business owners with small business marketing and the solutions to them.
Which AI Tool Writes the Best Marketing Copy? - HubSpot
This delves not just into writing as a whole but separates blogs, social, and email copy into separate categories with separate tool recommendations.
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers - HubSpot
I shared a similar article about a month ago but this one is good enough to warrant its inclusion. Adobe Firefly is the one that I've been using and it's the author's favorite as well. BTW, I teased in the same newsletter one month ago that I might add an AI photo course. I've since done that. The first time it'll be taught is in August. 😁
10 Types of Social Media Content That Drive Engagement & Growth - Semrush
I recommend eight of these types for small businesses but not two of them: live videos and memes. Live videos work for certain types of businesses and memes rarely work to grow business.
Google Search algorithm documents have leaked. Here's what experts are saying. - Mashable
This has been heavily reported in the last week or two but the initial articles that came out were really technical. This one is a good, understandable breakdown of the high points. It's definitely worth a read if you're interested in SEO at all.
Instagram Reels Length: How Long Can Reels Be? - Buffer
The key takeaway here is that IG Reels should be 90 seconds or fewer for peak distribution.
Seasonal Businesses Can Stay Profitable in the Off-Season. Here’s How. - Harvard Business Review
I struggled to find a seventh article this week so I'm tossing this one in here. I'm sharing this with my beach/coastal clients in mind.