Press Releases Are My Secret to Marketing on a Small Budget

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background - Buffer
I love the first-person articles that Buffer has been doing.  This one is all about press releases, a tactic that typically doesn't get much attention in this newsletter.  However, I've had success doing it with one of my volunteer clients.  You can get visibility in the media for free... if you know what you're doing.

20 Confirmed Facts About YouTube’s Algorithm - Search Engine Journal
I always love algorithm explainer articles.  This one digs into YouTube.

Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing - Content Marketing Institute
This one is a little frustrating.  It has more potential than it hits.  The first five tips are all practically identical.  It's still worth a read though if you need to learn more about Generative AI.

How to Create a Social Media Marketing Strategy in 9 Easy Steps - Hootsuite
I wouldn't consider "understand your audience inside and out" to be an easy thing, but I see what they're getting at.  You need to know who you're talking to.

36 Must-Know Instagram Stats for Marketers in 2024 - Hootsuite
The fact that it's the #1 platform for Gen Z isn't a surprise to me.  The fact that it's #2-3 for all other generations, including baby boomers, is a surprise.

Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media - Buffer
I can no longer gatekeep this article.  Come behind the scenes with me to learn more.

25 Things I Got Very Wrong, and Mostly Right, in 25 Years as a Freelancer - Winning Solo
Even though I own a business, Open Aperture Photography LLC, I'm effectively a freelancer.  I'm a solopreneur making my way on my own through the business world.