What We’ve Learned Marketing to Seniors for Nearly 20 Years

Welcome to What I'm Reading!  Here's a look at what I found interesting over the last two weeks.  Hopefully these articles will help you in your business.

What we’ve learned marketing to seniors for nearly 20 years - Incremental Media
This was a really interesting read for me.  Some things aren't entirely different, such as testimonials, but the importance of having a phone number and a spokesperson surprised me.

4 inbox-altering changes to watch for - MarTech
This article is a bit technical and in-the-weeds but I still think it's worth a read, especially if you're prioritizing email marketing.

How We Plan Our Social Media Content Strategy at Later - Later
You can take a lot of ideas on content creation from this article.  They're doing it at scale though, so it should be easier for you.

How brands are using the comments sections to drive results - Marketing Brew
This isn't an entirely new concept; commenting on Instagram posts for interaction has been around for years.  Still, this is something that you can take advantage of.

6 Threads Content Ideas For Your Next Post (+Tips to Help You Draft It) - Buffer
Threads has potential but it just isn't there yet.  It's a good place to connect, but I'm not sure it's a good place to brand and sell.

How to Create a B2B SEO Strategy in 9 Steps - HubSpot
Creating a B2B SEO strategy isn't entirely different than creating a B2C SEO strategy.  The main difference is pushing thought leadership.

7 Best LinkedIn Tools to Improve Your Content and Presence in 2024 - Buffer
Is anybody out there pushing LinkedIn?  How's it working for you?