School Marketing
School marketing needs visual content. Your current and future parents are craving photos and videos of your school. Give them what they want.
Consider these statistics:
89% of video marketers say video gives them a good return on investment
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
65% of people remember information if it’s paired with a relevant image (only 10% remember without photos)
92% of marketers believe that visual content is essential to their marketing
School Marketing Photography Samples
Marketing Photo Usage Samples
School Marketing Videography Samples
About / Testimonial Videos
St. Mary School
If you only create one video, it should be an About video that’s featured on your homepage. This is a sample that showcases the outstanding word of mouth that St. Mary receives while also focusing on some of their exceptional extracurriculars: Suzuki Violin, Science Olympiad, and athletics.
Tour Videos
St. Ann School
It isn’t practical for all of your prospective parents to come to your school for an in-person tour. Welcome them to your campus via a creative video.
Content Marketing Videos
Infant of Prague School
Staying top-of-mind with your audience is important. Creating social media videos will help you consistently do that. This is one video from a six video series that dispels the myths of going to Catholic schools.
Advertising Videos
St. Paul School
Videos can be used for straight-forward advertising, whether that’s in new methods like social media ads or traditional like TV ads. This video played in local movie theaters and was part of a 100% enrollment increase inside of a year.
Do you have additional questions about school marketing photos and videos? Are you ready to schedule a shoot? Either way, contact Bob and he’ll help you!
Contact Page - bob@openapphoto.com - (252)571-8100