Branding Video
Your customers are craving video content like never before. Satisfy their needs. Start making videos.
Consider these statistics:
89% of video marketers say video gives them a good return on investment
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video
65% of people remember information if it’s paired with a relevant image (only 10% remember without photos)
92% of marketers believe that visual content is essential to their marketing
MF Chappell Wine Merchant
About MF Chappell
If you only create one video, it should be an About video that’s featured on your website. This is a sample of that idea that introduces Brett and Jen, shares their laid-back personality, and showcases their expertise.
Craven County Habitat for Humanity
About Habitat
This donated video was an in-depth look at some of Habitat for Humanity’s initiatives. The goal was to grow awareness of the fact that Habitat does more for the community than just building houses.
New Bern Good News
Spoken Word Video
This is an example of engaging content marketing that draws attention to your business. The owner of New Bern Good News is a spoken word poet. We combined her skills and along with submitted photos and videos from locals. This video has been seen 10,000+ times on Facebook.
Infant of Prague Catholic School
School Tour
At a time when COVID limited school accessibility to prospective families, Infant of Prague needed to show off their school in an untraditional way. We created this video together to show the school, introduce the principal, and meet some teachers in an engaging way. This video was part of an enrollment campaign that broke school records for number of students and how quickly seats were filled.
Atlantic Dance Theatre
TLine Danz Performance
The goal here was to create general awareness for the theatre in New Bern. We created this dance video by having the duo perform at four of New Bern’s most identifiable locations and editing them together. This video achieved a 1000% organic reach on Facebook. (Average organic reach is 5%.)
St. Paul Catholic School
:30 Movie Theater Ad
This ad ran before every movie at both theaters in New Bern, NC for two years before it was updated. The word of mouth was phenomenal and it was part of a 100% enrollment increase within a year.
Havelock Chamber of Commerce
Recruitment/Testimonial Video
This video was created for a membership drive as an outreach to the local small business community. The goal was to have small businesses communicating with each other as a testimonial rather than the standard “join now” content that you would typically see.
Atlantic Dance Theatre
Solo Teaches Comfort Elementary
This video is both a general awareness piece and it’s meant to show donors how their donations are being spent. This dancer, Solo, taught a dance to students in Jones County live from Mali, Africa.
Crockett’s Critter Care
Award Submission/About Video
This video was initially created as an award submission video and was later repurposed as an About video. Using this as her foundation, owner Jeanne Crockett was named International Pet Sitter of the Year.
Annunciation Catholic School
:30 Theater Ad
This ad is a lighthearted parody of Navy Federal bank commercials. This was targeted directly at their military audience that makes up much of the school’s population.
Do you have additional questions about branding video? Are you ready to schedule a shoot? Either way, contact Bob and he’ll help you!
Contact Page - bob@openapphoto.com - (252)571-8100